Women in yoga attire together

Gymshark and Lululemon: A Battle of Titans in Athletic Wear

n the world of athletic apparel, two brands have emerged as leaders: Gymshark and Lululemon. This article dives deep into the Gymshark vs Lululemon debate, particularly focusing on their leggings, a staple in any fitness enthusiast’s wardrobe. We will compare and contrast these brands across various parameters to help you make an informed choice.

Founded in20121998
OriginUnited KingdomCanada
FounderBen FrancisChip Wilson
Initial FocusBodybuilding communityYoga apparel

Now, let’s explore each of these brands in more depth.


Gymshark, a fitness apparel brand, was founded in 2012 by Ben Francis in the United Kingdom. Ben, who was only 19 at the time, started Gymshark in his garage. The brand has a strong presence on social media platforms, particularly Instagram, which played a significant role in its rapid growth.

Initial Focus

Gymshark initially focused on the bodybuilding community. They aimed to provide high-quality workout clothing that not only looked good but also performed well during intense weightlifting sessions. Ben Francis himself was an active member of this community, which helped Gymshark gain credibility and understand the specific needs of bodybuilders.

Growth and Expansion

Gymshark’s success can be attributed to its innovative approach to marketing and collaborations with fitness influencers. They harnessed the power of social media to showcase their products and build a community of fitness enthusiasts. As a result, Gymshark expanded its product range to include activewear for various fitness activities beyond bodybuilding, such as running, yoga, and more.

Key Achievements:

  • Gymshark achieved unicorn status (a valuation of over $1 billion) in 2020;
  • The brand’s global reach extends to over 180 countries;
  • Gymshark continues to collaborate with fitness influencers and athletes to expand its product offerings.


Lululemon Athletica, commonly known as Lululemon, was founded by Chip Wilson in 1998 in Canada. The brand originated in Vancouver, British Columbia, and has since become a household name in the activewear industry.

Initial Focus

Lululemon’s initial focus was on yoga apparel. Chip Wilson, an avid surfer and yoga practitioner, saw the potential for high-quality, functional yoga clothing that also appealed to a fashion-conscious audience. The brand aimed to blend performance with style, catering to those who sought both comfort and aesthetics in their activewear.

Growth and Expansion

Lululemon’s rapid growth can be attributed to the company’s dedication to excellence and creativity. Comfortable, long-lasting, and wicking of moisture, technical textiles like Luon and Luxtreme were introduced. Lululemon widened their offerings to include apparel for a wide range of pursuits, from running and yoga to weightlifting and yoga pants.

Key Achievements:

  • Lululemon has a strong retail presence worldwide with stores in multiple countries;
  • The brand’s commitment to sustainability is evident in its use of eco-friendly materials and initiatives to reduce its environmental footprint;
  • Lululemon is known for its community-building efforts, including yoga classes and events in their stores.

Leggings Showdown: Gymshark vs Lululemon

Women in yoga attire together

Material and Comfort

  • Gymshark Leggings: Gymshark has made a name for itself with its innovative seamless technology. This technology eliminates the presence of seams, a common source of discomfort during workouts, ensuring that your focus remains solely on your fitness routine. The materials used in Gymshark leggings typically consist of a blend of nylon, polyester, and elastane. This combination creates a fabric that boasts exceptional softness, remarkable stretchability, and excellent breathability. Gymshark prioritizes comfort and flexibility, ensuring that their leggings move with your body effortlessly. Whether you’re engaging in high-intensity workouts, yoga sessions, or simply running errands, Gymshark leggings are designed to keep you comfortable and supported throughout the day;
  • Lululemon Leggings: Lululemon takes a different approach to material selection, offering leggings primarily in two key fabrics: Luon and Luxtreme. Luon, often likened to a cottony-soft embrace, delivers a cozy and comfortable feel. On the other hand, Luxtreme is designed for high-performance activities, featuring moisture-wicking properties and a four-way stretch that accommodates even the most dynamic of movements. Lululemon places a strong emphasis on striking the right balance between comfort and support. Their leggings provide a second-skin sensation, allowing you to stay focused and confident during your workouts. The versatility of Lululemon’s materials caters to a wide range of fitness activities and preferences.

Style and Design

  • Gymshark: Gymshark is synonymous with bold colors and eye-catching patterns. Their leggings often feature body-contouring designs that accentuate your curves, providing a trendy and youthful appeal. Gymshark understands the importance of staying on top of fashion trends, regularly releasing new collections that reflect the latest styles. This commitment to staying current in the world of fashion makes Gymshark leggings a popular choice among those who seek not only functionality but also a chic and trendy aesthetic in their activewear;
  • Lululemon: In contrast, Lululemon opts for a more classic and understated design philosophy. Their leggings come in a wide range of options, from basic solid colors that exude simplicity and elegance to sophisticated prints that add a touch of flair to your workout attire. Lululemon’s design focus revolves around timeless aesthetics, ensuring that their leggings remain fashionable and versatile for years to come. Whether you prefer a minimalist look or something with a touch of sophistication, Lululemon provides options that cater to your individual style.

Price Point

The pricing of activewear can significantly impact your decision, and Gymshark and Lululemon occupy different points on the price spectrum.

  • Gymshark leggings are generally more budget-friendly compared to Lululemon. This affordability makes them an attractive option for budget-conscious shoppers who still seek quality activewear that won’t break the bank;
  • Lululemon, on the other hand, is often associated with a higher price point. However, many loyal customers argue that the premium you pay for Lululemon is justified by the longevity and exceptional quality of their products. Investing in Lululemon leggings can prove to be a cost-effective choice in the long run due to their durability and enduring appeal.

Sizing and Fit

Ensuring that your leggings fit you like a second skin is crucial for a comfortable and confident workout experience. Both Gymshark and Lululemon strive to accommodate a diverse range of body types and preferences.

  • Gymshark is frequently praised for its body-hugging fit. The snug fit enhances the natural contours of your body, providing a flattering and supportive feel. Whether you’re seeking leggings that offer a compression-like fit or a more relaxed option, Gymshark has a variety of styles to choose from;
  • Lululemon takes inclusivity to heart, offering an extensive range of sizes that cater to different body types. Beyond size options, Lululemon’s leggings come in various waistband heights and lengths, allowing you to customize your fit according to your personal preferences. This commitment to versatility ensures that every individual can find the perfect fit among their offerings.

Durability and Quality

The durability and quality of leggings are paramount, especially for those who lead active lifestyles and put their activewear through rigorous tests.

  • Gymshark has taken significant strides in improving the quality of their products over the years. While they faced initial concerns regarding durability, they have actively addressed these issues, resulting in leggings that are more resilient and long-lasting;
  • Lululemon, on the other hand, has built a reputation for producing activewear that can withstand the test of time and the demands of various physical activities. Many customers attest to the longevity of Lululemon leggings, considering them a worthwhile investment that remains in excellent condition even after countless workouts and washes.

Online Shopping Experience

Laptop on lap displaying online shopping


Gymshark has carved a niche for itself by delivering an online shopping experience that seamlessly blends user-friendliness with engagement. Here are the key facets of Gymshark’s online presence:

  • User-Friendly Website: Gymshark’s website is designed with the utmost user-friendliness in mind. It boasts a well-structured and intuitive interface, making it effortless for customers to navigate through various product categories, explore options, and proceed through a straightforward checkout process. The minimalistic design and clear call-to-action buttons contribute to a hassle-free shopping experience;
  • Active Social Media Presence: Gymshark has mastered the art of social media marketing. With a robust presence on platforms like Instagram, Twitter, and TikTok, they actively engage with their audience. Gymshark leverages the power of social media to build a strong community around its brand, regularly sharing fitness tips, success stories, and updates on new product launches. This not only keeps customers engaged but also fosters a sense of belonging;
  • Engaging with Younger Demographics: Gymshark’s marketing strategies are finely tuned to resonate with younger demographics, particularly those immersed in fitness and fashion trends. By collaborating with fitness influencers and celebrities, Gymshark stays relevant and appealing to its target audience. Their content is not only aesthetically pleasing but also relatable to the aspirations of fitness enthusiasts.


Lululemon takes a more refined and sophisticated approach to its online shopping experience. Their focus extends beyond merely selling activewear; it encompasses a holistic lifestyle approach. Let’s explore the key elements of Lululemon’s online presence:

  • Detailed Product Descriptions: Lululemon is renowned for its attention to detail. Each product on their website comes with a comprehensive description, including information on materials, fit, recommended uses, and care instructions. This level of detail empowers customers to make well-informed purchasing decisions, ensuring that they receive products tailored to their needs;
  • Holistic Lifestyle Approach: Lululemon’s website transcends the boundaries of activewear. It serves as a hub for wellness enthusiasts, offering content related to yoga, meditation, mindfulness, and healthy living. Customers can find resources, articles, and tutorials on various aspects of well-being, aligning with Lululemon’s commitment to promoting a balanced and healthy lifestyle;
  • High-Quality Imagery: Visual appeal plays a crucial role in online shopping, and Lululemon recognizes this. Their website features high-quality imagery that showcases products from multiple angles. Customers can get an immersive view of the products, helping them assess the design, quality, and aesthetics with precision.

In summary, Gymshark’s online shopping experience excels in simplicity, user-friendliness, and engagement with a younger demographic, while Lululemon focuses on providing a detailed, informative, and lifestyle-oriented approach.

In-Store Experience

Close-up of pants hanging in a store.


While Gymshark primarily operates as an online brand, it has been making strides in expanding its physical retail footprint. Here’s an overview of Gymshark’s in-store experience:

  • Expanding Retail Footprint: Gymshark has recognized the value of physical stores in enhancing the customer experience. They have been opening brick-and-mortar stores in select locations, allowing customers to have a tactile experience with their products. This move aims to cater to those who prefer trying on activewear before making a purchase;
  • Limited Physical Presence: It’s essential to note that Gymshark’s physical stores are still relatively limited compared to the extensive network of Lululemon retail locations. This limitation is reflective of Gymshark’s origins as a primarily e-commerce-focused brand;
  • Customer-Focused Approach: Gymshark strives to create a personalized and engaging in-store experience for its customers. Store associates are trained to assist and provide recommendations, ensuring that customers receive the support they need during their offline shopping journey.


Lululemon is celebrated for its immersive in-store experience, which extends far beyond traditional retail. Their approach is characterized by the following elements:

  • Yoga Classes and Events: Lululemon stores frequently host yoga classes, run clubs, meditation sessions, and various community events. This creates a vibrant sense of belonging and community among customers. These events are often free or offered at a minimal cost, emphasizing Lululemon’s commitment to promoting an active lifestyle;
  • Educated Store Associates: Lululemon places a premium on the knowledge and expertise of its store associates. Their staff is well-trained, not just in product knowledge but also in fitness and wellness. This allows them to provide personalized assistance, recommend suitable products, and even offer guidance on workouts and mindfulness practices;
  • Product Trials and Fittings: Customers visiting Lululemon stores can try on and test products in a supportive and inviting environment. The availability of fitting rooms and the assistance of knowledgeable staff ensure that customers have a comfortable and informed shopping experience.

In summary, Lululemon’s in-store experience stands out for its immersive and community-oriented nature, while Gymshark is gradually expanding its physical presence to offer a more personalized shopping experience.

Return and Exchange Policies

Both Gymshark and Lululemon prioritize customer satisfaction through their return and exchange policies. However, there are nuances to consider in each brand’s approach. Let’s take a closer look:


Gymshark’s return and exchange policies are customer-friendly and align with industry standards. Here are the key aspects:

  • Return Window: Gymshark allows returns and exchanges within 30 days of the delivery date. This timeframe provides customers with a reasonable window to assess their purchase and decide whether it meets their expectations;
  • Condition of Items: To be eligible for a return or exchange, items must be in their original condition, with tags attached. This ensures that returned products are in a resalable state.


Lululemon goes a step further in reassuring customers with their return and exchange policies, including a unique quality guarantee:

  • Quality Promise: Lululemon offers a “Quality Promise” that goes beyond the typical return policy. If a product has manufacturing defects, customers can return it at any time, not just within a specific timeframe. This commitment to quality underscores Lululemon’s confidence in the durability and craftsmanship of their products;
  • Standard Return Policy: In addition to the Quality Promise, Lululemon has a standard return policy for unworn and unwashed items, which allows returns within 30 days of the purchase. This aligns with industry norms and provides flexibility to customers.

In summary, both Gymshark and Lululemon prioritize customer satisfaction with their return and exchange policies. Lululemon’s Quality Promise sets them apart by offering an extended guarantee on product quality.

User Reviews: Real Feedback on Gymshark vs Lululemon Leggings

customer giving a five-star rating on smartphone

When it comes to choosing the perfect pair of leggings, there’s no better source of insight than real user reviews. Gymshark and Lululemon, both renowned for their activewear, have received extensive feedback from customers. Let’s delve into user reviews to provide you with a well-rounded understanding of what customers have to say about Gymshark and Lululemon leggings.

Gymshark Leggings

  • Praised for Flattering Fit and Contemporary Designs: Gymshark’s leggings have garnered praise from users for their flattering fit and stylish designs. Many customers appreciate how Gymshark’s leggings accentuate their curves and provide a body-hugging fit that enhances their overall look. The contemporary and trendy designs have made Gymshark a go-to brand for those who want both functionality and fashion in their activewear;
  • Transparency Issues in Certain Models: While Gymshark enjoys a positive reputation for fit and style, some users have noted issues with transparency in certain models. Transparency concerns can arise when the fabric becomes too sheer during stretches or squats, making wearers uncomfortable, especially during intense workouts. It’s important to consider specific Gymshark legging models and their opacity when making a purchase.

Lululemon Leggings

  • Consistently High Ratings for Comfort and Durability: Lululemon leggings have consistently received high ratings from users, particularly for their comfort and durability. Customers often praise the luxurious feel of Lululemon’s materials and how their leggings provide a second-skin sensation that’s ideal for various physical activities. Many users report that their Lululemon leggings maintain their shape, color, and overall quality even after extended use and frequent washing;
  • Cost Prohibitive for Some Users: While Lululemon leggings excel in comfort and durability, some users find the cost to be prohibitive. Lululemon is known for its premium pricing, which can be a deciding factor for budget-conscious shoppers. While many customers believe the investment is worth it due to the longevity and quality of the leggings, others may opt for more affordable alternatives.


Choosing between Gymshark and Lululemon leggings ultimately boils down to personal preference, lifestyle, and budget. Gymshark appeals more to the younger, fashion-forward crowd who prioritize style and affordability. Lululemon, on the other hand, is a go-to for those seeking premium quality, durability, and a classic look. Both brands have carved out their niches in the athletic wear industry, continually evolving to meet the diverse needs of fitness enthusiasts worldwide.

In the Gymshark vs Lululemon debate, there’s no clear winner – both brands stand out in their unique ways, making the athletic wear market more vibrant and competitive. Whether you choose Gymshark or Lululemon, you’re investing in quality, style, and the spirit of an active lifestyle.


Q: Are Gymshark leggings better than Lululemon for gym workouts?

A: Gymshark leggings are often favored for high-intensity workouts due to their snug fit and flexibility, while Lululemon offers more versatile options suitable for various activities.

Q: Is the quality of Lululemon leggings worth the higher price?

A: Many users believe that Lululemon’s quality, particularly in terms of durability and material, justifies the higher price point.

Q: Can Gymshark leggings be used for yoga?

A: Yes, Gymshark leggings are versatile enough for yoga, although Lululemon’s specific yoga-focused designs might offer more specialized features.

Q: Do both brands cater to all body types?

A: Yes, both Gymshark and Lululemon have made efforts to be inclusive in their sizing, though their fit styles differ.

Q: Which brand offers better customer service?

A: While both brands have strong customer service, Lululemon’s longstanding presence gives it a slight edge in customer relations and brand trust.

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